Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Jaani Maani Biryani
Project Type
Identity Design & Packaging Design
Date
April 2023
Jaani Maani Biryani isn’t just food—it’s the talk of the town. A cloud-kitchen delivering biryani that feels both elevated and familiar, meant to be shared, savored, and celebrated.
Rooted in the spirit of togetherness, the brand identity brought this idea to life through playful, narrative-led illustrations—families and friends enjoying biryani on balconies, in living rooms, through open windows. Each scene, drawn in a style inspired by classic Indian comics, radiated warmth, color, and nostalgia.
The logo echoed this tone, pulling from the vibrant, hand-painted charm of Indian street stalls—bold, local, unmistakably “ours.” The result was a brand that didn’t just deliver biryani, but an experience that felt joyfully Indian, instantly memorable, and deeply communal.
